StoryToys and The LEGO Group are building upon the success of their mobile gaming partnership with a new app inspired by BBC Studios’ Bluey.
Coming on the heels of The LEGO Group’s latest Bluey building kits, this digital app allows kids ages 2 and up to construct, create, and play with the beloved characters in a whole new way. Each minigame stars members of the Heeler family, who challenge kids to open-ended activities designed to build their creativity, problem-solving, and critical thinking skills. LEGO Bluey launches today on the App Store and Google Play.
Build with Bluey and Bingo in this new mobile game. | Source: StoryToys
Each minigame challenges kids to think creatively. | Source: StoryToys
Players can join the adventure with the Heeler family. | Source: StoryToys
Explore fan-favorite settings from the series. | Source: StoryToys
Surf's up! | Source: StoryToys
Kids can build sandcastles while building with LEGO bricks. | Source: StoryToys
The app will launch with four play packs — Garden Tea Party, Go for a Drive, Beach Day, and Around the House — with room for plenty more in future updates. While the team’s previous apps only utilized LEGO DUPLO building systems, LEGO Bluey will also integrate classic LEGO bricks for older players, including minifigures, vehicles, props, and other pieces from the fan-favorite kits.
Marina Mello, BBC Studios’ Global Director for Gaming and Interactive, comments, “We’re delighted to bring together two of the world’s most beloved brands and to offer fans a whole new way to enjoy them. This game blends imaginative brick-building with playful problem-solving and memorable moments from the show — capturing the distinctive spirit of creativity and fun that defines both brands.”
The LEGO Bluey mobile game is available now on the App Store and Google Play.
