Pikwik Pack

Source: Guru Studio

Guru Studio inked a deal with New York-based Licensing Street to serve as the exclusive licensing agent for Pikwik Pack.

The studio behind Spin Master’s PAW Patrol and its own Justin Time and True and the Rainbow Kingdom will debut Pikwik Pack on Disney Junior in the U.S. next year.

“We’re thrilled to be teaming up with Licensing Street who have an incredible track record of building successful licensing programs in the preschool space,” says Jonathan Abraham, vice president of sales and business development at Guru Studio. “Licensing Street brings a wealth of industry knowledge and expertise to the table and we are excited for them to lead our licensing program in the U.S.”

Playmates Toys is already on board as the global master toy partner for the series, while Scholastic will develop a publishing program for the U.S.

Licensing Street will create and manage a full licensing program covering apparel, home, accessories, party decorations, games, and live events in the U.S. market.