MGA Entertainment’s Little Tikes has released a new collection of play food kits called Creative Chefs. The line includes eight kits with different food themes, and the company has partnered with content creator and food artist Beau Coffron, known online as Lunchbox Dad, to promote the line.
The pizza kit includes a play pizza oven with a working light. | Source: Little Tikes
The waffle kit features play eggs, a waffle maker, spoons, strawberries, and more. | Source: Little Tikes
Kids can refine their fine motor skills while using the included ice cream scoop. | Source: Little Tikes
The baker's kit focuses on creating play cupcakes. | Source: Little Tikes
Play black beans, sour cream, and more are included in the nacho kit. | Source: Little Tikes
The cookie kit features a rolling pin to create play sugar cookies. | Source: Little Tikes
Kids can practice their food preperation skills with the PB&J kit. | Source: Little Tikes
The pie kit includes play cherries, whipped cream, and more. | Source: Little Tikes
The play food kits include Make-It Mix Play Sand, between 10-22 accessories, visual recipe cards, and molds. The packaging also converts into a play table so kids can practice their tableside manners. Families can choose between the pizza, waffle, ice cream, nacho, cookie, pie, peanut butter and jelly, and baker (cupcakes) kit. Everything included in the kit resembles items kids will see when they start practicing their cooking skills with real food.
Creative Chefs by Little Tikes is a delightful way for little chefs to let their imaginations soar, which is especially important given how vital roleplay is to their development. The new kits spark creativity through bright colors, satisfying textures, and hands-on play. They are a fun, interactive way to safely introduce toddlers to the basics of cooking before they are ready to take on the real thing!”
Kids can scoop peanut butter and jelly-colored sand onto bread, use cookie cutters to make play sand cookies, and more. The kits encourage creativity, help little ones develop their fine motor skills, and can establish a love for cooking — as well as an understanding of cooking basics.
Coffron, or Lunchbox Dad, creates fun dishes inspired by the lunches he packs for his kids and provides tips, recipes, and more to other parents. Now, through an Instagram and TikTok series, families can watch and be creative alongside Coffron as he plays with the Creative Chefs kits.
I’m a huge fan of Little Tikes and I’m thrilled to be working alongside the brand to inspire parents and kids to let their imaginations run free in everyday activities, like cooking. I wish these kits were around when my three kids were younger, but I’m excited to bring my experience as a dad and foodie to families with young kids to experience the magic of Little Tikes together. Playing with your food has never been this fun!”
“Beau’s unmatched creativity and playful food content makes him the perfect partner for the new Creative Chefs line,” Chris Schick, Vice President of Marketing, Little Tikes, says. “His social content has garnered hundreds of thousands of followers who love watching him make playful lunch creations, inspiring parents, families, and anyone who just likes to play with their food.”
The collection is currently available exclusively at Walmart. It ranges from $9.84-24.86.
