To celebrate its 50th anniversary, Master Toys plans to debut new offerings from three key brands at ASTRA. Attendees can visit the Master Toys booth (No. 248) to view new products for Smoko, World’s Tiniest, and Gummiez.

Smoko features six core characters, mainly starring Tayto Potato, who dress as their favorite things, including food, animals, and pop culture icons. This brand’s collectibles come in various sizes, from 4-inch bag charms to 12-inch mochi plush. The line also includes mystery boxes, where consumers can unbox quality figurines packaged in a full-color matching display. 

ASTRA guests can also view the World’s Tiniest collection, which currently features more than 30 functional collectibles. Alongside this premier brand, Master Toys will showcase Gummiez, a line of squish toys that come in bright, eye-catching colors and are filled with glittery, squishy materials.

To learn more about Master Toys ahead of ASTRA, which takes place between June 1-4, visit mastertoysinc.com.

About the author

Taylor Battle

Taylor Battle

Taylor is an assistant editor at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.

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