MGA Entertainment is launching a new trading card game! | Source: MGA Entertainment/the Toy Book

MGA Entertainment is launching a new trading card game.

Starting today, fans of MGA’s L.O.L. Surprise! will be able to buy, sell, and trade cards online as nonfungible tokens (NFTs)! L.O.L. Surprise! Dance Off! launches with 400 trading cards featuring new and familiar L.O.L. Surprise! characters, accessories, and surprises. Each card includes a unique QR code that allows players to engage in an immersive digital experience at

“The all-new trading cards and accompanying collectible digital characters are the latest example of MGA Entertainment’s commitment to introducing the beloved L.O.L. Surprise! brand to new audiences while continuing to engage its core audience,” says Isaac Larian, CEO and founder of MGA Entertainment. “The collector community and kids alike will be pleased to see their favorite characters and designs appear across these high-quality trading cards, as well as reimagined as digital collectibles on blockchain.”

Fans can buy the cards in a booster pack ($2.99) or a starter set ($9.99). Each booster pack includes eight collectible trading cards of varying rarities and three collectible trophy tokens. Each starter set includes 24 collectible trading cards, nine trophy tokens, a collectible game mat, and a bracelet. By purchasing a starter set, fans will have all the necessary tools to play the trading card game.

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The L.O.L. Surprise! Dance Off! Trading Card Game marks MGA’s first entry into the trading card game sector.