Retailers looking to stock shelves with Made in USA toys and games have an abundance of options to consider this year. From outdoor play to sensory fun, top brands are putting a patriotic spin on quality. In Ohio, the plastics “power trio” of Little Tikes, Step2, and Simplay3 — all founded by Toy Industry Hall of Famer Tom Murdough — continues to dominate the outdoor toy space with kid-favorite climbers, ride-ons, backyard toys, and playroom essentials. Meanwhile, Pennsylvania’s Crazy Aaron’s provides endless sensory creativity with its iconic Thinking Putty, and Cra-Z-Art — with facilities in Florida and Tennessee, creates puzzles and slimes that inspire hands-on fun, and that’s just the start! By supporting American-made products, retailers can meet customer demand for tariff-free quality while keeping kids engaged and entertained. Check out some hot picks below.
STEP2 UP AND DOWN ROLLER COASTER
Bring amusement park excitement home with a 9-foot roller coaster track and ATV-inspired ride-on car. Perfect for active, year-round play indoors or outdoors, it stores easily and expands with additional track pieces, sold separately.
Buy Now
PERFECT CRAFT COPY CAST HAND MOLD KIT
Kids can create strong, detailed keepsakes with this hands-on casting kit. It includes everything needed for little artists to mold, cast, and decorate.
Buy Now
AVIANA GOURMET PLAY KITCHEN
Little chefs can cook pretend meals with this farmhouse-themed play kitchen. The set includes a chalkboard with built-in magnets, a stove, a faucet, and more.
Buy Now
CRAWLIGATOR
Babies can rest comfortably on their tummies atop this alligator-themed toy, then use their arms and legs to move forward in a crawling motion. Available in seven colors. For children up to 50 lbs.
Buy Now
WOWMAZING CONCENTRATE KIT
These giant bubble wands create long, giant bubbles thanks to a two-handle design, which has been used to set every big bubble world record in the last 30 years. It comes with a set of giant bubble makers, two pouches of bubble concentrate, and a booklet containing tips and tricks.
Buy Now
BICYCLE STANDARD INDEX 808 PLAYING CARDS
This classic deck of playing cards is designed to last through years of games.
Buy Now
FUBBLES NO-SPILL BIG BUBBLE BUCKET
For mess-free bubble fun, Fubbles No-Spill Big Bubble Bucket keeps bubbles in and spills out. Includes three wands, perfect for parties, picnics, and outdoor play.
Buy Now
LITTLE TIKES COZY COUPE
This American classic features working doors, a horn, spinning wheels, and a removable floorboard, encouraging active play, imagination, and motor skills indoors or outdoors.
Buy Now
FLABOCCE: THE AMERICANO
Flabocce is a modern twist on Bocce Ball, featuring soft, hexagonal “Flabs” for creative, strategic play anywhere.
Buy Now
EMOTION FRIENDS
These interactive 3D-printed figures help kids explore and express emotions through play, making it easier to recognize and navigate their feelings. Flip to page 62 for more on Solobo Toys.
Buy Now
JOHN DEERE GROUND FORCE TRACTOR
Kids can enjoy an FM radio while driving a large John Deere tractor with an extra-large detachable trailer. The tractor features two speeds, a 12-volt rechargeable battery, and has an 85-lb weight capacity.
Buy Now
STEP2 WHISPER RIDE II
Toddlers can cruise in style with a ride-on car featuring a movable steering wheel, realistic horn, under-hood storage, and Whisper Wheels for a quieter, more comfortable ride.
Buy Now
THE $50,000 JIGSAW PUZZLE PRANK
This hilarious hoax wastes time and delivers pure disappointment. Recipients can complete the puzzle, scan the QR code, and enjoy the dramatic fake prize reveal before the twist hits. Perfect for creating priceless reactions.
Buy Now
TRADITIONAL POTHOLDER LOOM KIT
This weaving kit promotes concentration and fine motor skills. It features a steel alloy loom, a metal weaving hook, a crochet hook, and enough cotton loops to create a pair of durable, machine-washable potholders.
Buy Now
TROUBLE THE DOG
Trouble the Dog is a unique plush comfort toy made in the U.S. Its body is crafted from imported silver minke for a soft, luxurious feel.
Buy Now
SPACE GUMMY CANDY LAB
Kids can make space-shaped gummies and model the solar system while exploring STEM concepts like chemistry, measurements, and phases of matter. This kit makes up to 72 gummies in 13 shapes.
Buy Now
USA GOLD PENCILS
USA Gold No. 2 HB pencils are made from premium American wood. They feature latex-free erasers and superior graphite for smooth, easy writing. The pencils are pre-sharpened for immediate use.
Buy Now
MINI TERRARIUMS
Encourage families to grow a variety of top-selling plants, including Fly Trap Friends, Miraculous Moving Plant, Fairies Flower, Snagging Sundews, and more. Order by variety or in a counter display with some of each.
Buy Now
AQUATIC LIFE OF SOUTH CAROLINA 1,000-PIECE PUZZLE
Puzzlers can discover the fascinating creatures of the ocean with this collection, showcasing aquatic life commonly found in South Carolina’s coastal waters.
Buy Now
FIGGY PLAY COUCH
Designed by parents for kids, the Figgy Play Couch is a modular fort building kit. Kids can build everything from a rocket ship to a reading nook with six cushions that feature velcro connectors, stain/spill-proof material, and machine-washable fabrics. Figgy is free from harmful chemicals and eco-friendly.
Buy Now
LUKE’S BIG BOX OF TOY TRUCKS
Kids can wheel around the house with this box of trucks. The set comes with five vehicles, including the Recycling Truck, Fire Truck, Stake Truck, Tipper Truck, and the Cargo Truck. Each truck is made with 30% reclaimed maple sawdust.
Buy Now
TRACTOR UTENSILS
Bring fun to mealtime with easy-grip handles and vibrant tractor colors. Perfect for little ones, these utensils turn every bite into a playful farming adventure. They are available in green and orange.
Buy Now
SIMPLAY3 ROCK AND ROLL TEETER TOTTER
Toddlers can practice and learn balance and body control on this two-person seesaw that spins and rocks. Flip the teeter totter upside down for crawling tunnel play. It has comfortable seats with high backs and easy-grip handles.
Buy Now
WIGGLITZ
Wigglitz is a vibrant, interactive 3D-printed toy designed to bring joy to every age. Hundreds of designs are available, including fidgets, characters, and vehicles. Sold in bundle packs, theme packs, bubble packs, and more. A make-your-own bundle bin is available for specialty retailers.
Buy Now
WICKED PINK GOES GOOD WITH GREEN 500 PIECE PUZZLE
Celebrate Universal Pictures’ Wicked with a 500-piece puzzle featuring Elphaba and Glinda. Made from recycled materials, it includes a bonus poster for reference. Perfect Snap pieces ensure every piece fits soundly.
Buy Now
ORIGINAL SLINKY
Invented by mechanical engineer Richard James in 1943 during an experiment with tension coils, this classic metal spring toy walks downstairs, alone or in pairs, and makes a slink-ity sound.
Buy Now
THEMED VINYL STICKERS
These sticker sheets include Pickleball and 1980s-themed designs that adhere smoothly to any flat surface.
Buy Now
ROSEART 1,000-PIECE JIGSAW PUZZLES
Enjoy, relax, and de-stress with a variety of puzzles, including Kodak puzzles with vibrant photography, the nostalgic Back to the Past series featuring designs from artist Chris Bigelow, and more.
Buy Now
EASY PLAYHOUSE SAND CASTLE
Kids can create, color, and explore with this undersea-themed cardboard castle. It’s perfect for imaginative play, storytelling, and group fun inside or outside.
Buy Now
17 WAVE SLIDE
This 17-foot inflatable slide offers wet or dry fun. Its climbing surfaces are non-slip, the misting system is easy, and the compact design makes setup effortless.
Buy Now
SHERLOCK HOLMES 1,000 PIECE JIGSAW PUZZLE
Piece together a moody London scene celebrating literature’s most iconic detective. This puzzle invites sleuths to explore hidden details and timeless Sherlock Holmes imagery.
Buy Now
VW BEACH FUN 300-PIECE PUZZLE
Capture beachside vibes with this 300-piece puzzle featuring a retro van, moonlit surf, and vibrant colors. Oversized pieces offer easy handling and relaxing assembly.
Buy Now
LITTLE TIKES BLUEY GRANNIES CAR COUPE
This ride-on car features pastel colors and decals inspired by the Bluey episode "Grannies." Little ones can honk the horn to hear several memorable quotes from the series or recreate their favorite moments with pretend Grannie glasses and a can of baked beans — just be careful not to slip!
Buy Now
LITTLE TIKES BLUEY BUSHLAND SPLASH PAD
In this campground-themed splash pad, kids can use scoopers and mini-figures of Bluey's family to explore the wonder of the great outdoors. Every corner has an interactive feature for kids to discover, from a log flume for characters to ride to the mesmerizing spinning gears of Maynard's Cabin. When the sun sets, this playset easily…
Buy Now
LITTLE TIKES BLUEY BEACH WATER TABLE
Spend a day at the beach with Bluey and her friends! This 2-in-1 water table includes exciting water features like a tipping bucket, spinning gears, and two cascading pools, and a lazy river. The set also includes buoyant Bluey mini-figures and use sand tools to let their imaginations go wild!
Buy Now
COASTER GREETINGS
Slide, sip, and save the memory. These unique cards combine a reusable coaster with a writable message for a sustainable gift. A toy adjacent add-on for specialty retailers.
Buy Now
SIMPLAY3 BIG RIVER & ROADS WATER PLAY TABLE
This raised water and track table offers endless fun with toy boats, cars, movable bridges, and a spinning water wheel. It is perfect for collaborative play and easy to clean.
Buy Now
CRAZY AARON’S LAND OF DOUGH GREEN FROG MINI CUP
Squish, smash, and roll with this 1-ounce two-tone dough, featuring a jolly frog stamp. Land of Dough promotes creativity, tactile play, and endless fun for kids.
Buy Now
BLITZ CHAMPZ PHILADELPHIA EAGLES CARD GAME
This fast-paced football card game blends strategy and math skills. It’s easy to learn, fun for families, and perfect for 2-6 competitive fans. Additional NFL editions are available.
Buy Now
SNAPO ADVANCED BUILDER (300PCS)
These snap-together blocks connect on all sides with satisfying clicks, encouraging STEAM learning, creativity, and fine motor development through open-ended, U.S.-made building fun.
Buy Now
RETROWORLDS BATTLE PACK PLAYSETS
Kids and kidults can “lightspeed back to playtime” with this retro-inspired collection of modular playsets and accessories. Designed to pair well with most 3.75-inch action figures, each set features MagKennect, an integrated magnet system that makes for easy assembly and disassembly with no instructions. Five sets are available, including the newly released Command Center (pictured),…
Buy Now
CHATTYSNAPS TALE & 3 CHATTYSNAPS
ChattySnaps are fun snaps designed for self-expression and empowerment. Unlike pin-back buttons, ChattySnaps feature snaps, which means no pins and no getting stuck. When paired with colorful Tales keychains, these cool, retro-style snaps tell your story. Kids can clip the tales to their backpack, lunchbox, or purse for a personalized, custom look. The Tales keychain…
Buy Now
TOM DANIEL PIE WAGON 1:24 SHOW ROD
This 1:24-scale Skill Level 2 model kit comes molded in the original reddish purple color with clear, brass, and chrome-plated parts. The kit includes rubber tires, an updated decal sheet, and a collectible copy of the original sell sheet signed by Tom Daniel himself.
Buy Now
ROCK PAPER SCISSORS WIZARD CROC
Rock, paper, scissors gets a twist with this family card game which adds a wizard, a crocodile, and some wild cards, too. Players take turns laying their cards, battling each others, and strategizing over multiple rounds for rewards — and to win.
Buy Now
BUBBLE LICK COTTON CANDY FLAVORED BUBBLES
Made with food- and USP- (pharmaceutical) grade ingredients in an FDA-registered, CGMP-certified, allergen-free facility in the U.S., these lickable bubbles are great for kids and pets alike.
Buy Now
THE DOLL FOR ALL
Hailed as “the first vinyl-like dolls made in the U.S. in decades,” Evie and Max are 18-inch dolls with 41 points of articulation. Poseable like an action figure, these dolls are the first in a planned series featuring additional disabilities.
Buy Now
AVAILABLE FALL 2025
DANIEL TIGER’S NEIGHBORHOOD RIDE ALONG TROLLEY
Inspired by the PBS KIDS Series Daniel Tiger’s Neighborhood, this 15-piece magnetic tile set features vibrant imagery. It can be built and rebuilt in multiple configurations and is compatible with most magnetic tile brands.
Buy Now
Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2025 Specialty Toys & Gifts Issue. Click here to read the full issue!
Want The Toy Book delivered straight to your desk? Subscribe here and never miss a beat in the world of toys and play! Get seven big issues in print each year.
