Unity Acquisitions has completed its acquisition of the majority of the business and assets of Mastermind LP through its wholly owned subsidiary, Mastermind Toys. The transaction was first announced late last year and was implemented through proceedings under the Companies’ Creditors Arrangement Act.

As a result of the acquisition, Mastermind Toys’ business moves forward under new ownership, with hopes to strengthen the brand and its competitiveness in the evolving Canadian retail landscape. Mastermind Toys currently serves customers across 48 stores.

“This is an exciting day for Mastermind Toys and the exceptional team across Canada who is dedicated to the company’s success,” says Joe Mimran, Chairman of Unity Acquisitions. “We are passionate about the iconic retail brand, and we look forward to continuing to provide leading toys, books, and new unique products that ignite imagination and play. We are excited about the future of Mastermind Toys and bringing new ideas and an enhanced in-store and online experience to build on the company’s strong fundamentals and unlock growth.”

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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