The outlook for Mastermind Toys is better today than it was on Black Friday.

Following the news that Mastermind GP and Mastermind LP had filed for Creditor Protection ahead of the biggest shopping weekend of the year, the owners of Mastermind Toys have entered into an asset purchase agreement with Unity Acquisitions.

Launched this year by Canadian retail veterans Joe Mimran, Frank Rocchetti, and David Lui, Unity Acquisitions recently acquired Kit and Ace and Casca Footwear.

Mastermind Toys is a beloved Canadian retailer with a loyal customer base driven by quality, curiosity, and play. The acquisition aligns with Unity's strategy to enhance and grow extraordinary Canadian brands."
Joe Mimran, Unity Acquisitions

According to Mimran, Unity plans to “take the brand and the business to the next level” as the company works to retain the majority of Mastermind Toys locations and staffers.

Unity says that it expects the deal to close in January following customary closing conditions, including final approval from the Ontario Superior Court of Justice (Commercial List) in Mastermind Toys’ ongoing proceedings under the Companies’ Creditors Arrangement Act.

It’s business as usual at most of Mastermind Toys’ 66 stores, though liquidation sales have begun at 18 of its locations.

Liquidations began on Dec. 1 and will continue through the holiday season.

Non-closing stores will see holiday sales and promotions continue with an extended return policy put in place to bolster consumer confidence.

Mastermind Toys Store Closing List

Alberta

  • Lethbridge • 1250 2A Avenue North
  • Medicine Hat • 1840 Strachan Road SE
  • Red Deer • 5250 22nd Street
  • Windermere Currents • 5236 Windermere Boulevard NW

British Columbia

  • Prince George • 3034 Recplace Drive

Manitoba

  • Kildonan • 1561 Regent Avenue West

New Brunswick

  • Fredericton • 38 Trinity Avenue
  • Saint John • 70 Consumers Drive

Nova Scotia

  • Sydney • 20 Sydney Port Access Road

Ontario

  • Ajax | 170 Kingston Road East
  • Barrie | North Supercentre 488 Bayfield Street
  • Cambridge • 612 Hespeler Road
  • Hamilton • 2180 Rymal Road East
  • Kingston • 2511 Princess Street
  • Mississauga – Hurontario • 26 Eglinton Avenue West
  • Owen Sound • 1969 16th Street East
  • Sudbury • 1332 Kingsway Boulevard
  • Vaughan • Colossus Centre 16 Famous Drive

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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