Mattel and Boys & Girls Clubs of America Partner Up to Share the Play

Mattel and Boys & Girls Clubs of America (BGCA) have entered into a toy and game donation program to provide children with greater access to play. Called Share the Play, for every online order placed by consumers at Mattel’s online toy stores, Mattel will donate a toy to BGCA. Through the program, up to 250,000 toys will be distributed to BGCA’s nationwide network of 4,100 Clubs.

From now through December 31, every qualifying order made online at mattelshop.com and fisher-pricestore.com will result in a toy donation to BGCA. Mattel will donate a minimum of 200,000 toys to BGCA through the program, with a goal of 250,000 toy donations to the organization.

The donation program builds on a successful multi-year partnership between Mattel and BGCA.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.