Fisher-Price Little People Elvis | Source: Mattel

The King of Rock and Roll is headed back to the toy box.

In celebration of Elvis Week, August 11-17, Mattel inked a deal with Authentic Brands for a pair of new toys that celebrate the legacy of Elvis Presley.

Following the recent release of Run-DMC as Fisher-Price Little People, Elvis joins the lineup in a three-piece set that is inspired by 50s-era Elvis with guitar; 60s-era Elvis in black leather a la his ’68 Comeback Special; and the 70s-era Aloha From Hawaii white jumpsuit with lei.

Barbie as Elvis Presley | Source: Mattel

Barbie enthusiasts will no doubt want to add Elvis Presley Barbie to their collections. Barbie as Elvis wears a version of Presley’s American Eagle jumpsuit that features red, gold, and blue sparkling eagles; an attached cape; and bell bottoms. Accessories include pointed-toe booths and a golden ring with turquoise accents.

Related: Run-DMC ‘Walk This Way’ into the Fisher-Price Little People Lineup

The Little People Elvis Collector Set is an Amazon exclusive while Elvis as Barbie is available at major retailers, including Amazon, Target, and Walmart, and select specialty retailers, including Entertainment Earth.

Peanut butter and banana sandwich not included.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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