From Hollis to the Toy Department: Run-DMC | Source: Mattel
It was 35 years ago this month that the worlds of rap and rock converged with the groundbreaking collaboration between Aerosmith and Run-DMC for an update to the former’s 1975 hit, “Walk This Way.” Now, the iconic rappers from Hollis, Queens are entering into a new collaboration with an unlikely partner: Mattel.
The Fisher-Price Little People Run-DMC collector set launched today as an Amazon exclusive. The special edition features a trio of chunky figurines for ages 1 and up inspired by the mid-80s looks of Joseph “Run” Simmons, Jason “Jam Master Jay” Mizell, and Darryl “D.M.C.” McDaniels with the “Kings from Queens” rockin’ their famous hats, gold chains, and Adidas kicks.
Run-DMC Fisher-Price Little People | Source: Mattel
Over the past two years, Mattel has infused the Fisher-Price Little People brand with an increasing number of pop culture properties, including He-Man and the Masters of the Universe, Lord of the Rings, and WWE. Additionally, licensing for Run-DMC has been on the upswing over the past year with the hip-hop pioneers becoming Super7 ReAction Figures and a set of Funko Pop! Vinyl Figures as well.
