Mattel is giving three Disney Princesses the couture treatment in its new Once Upon a Whimsy collection.
The three new Mattel Creations dolls, including Belle from Beauty and the Beast, Ariel from The Little Mermaid, and Tiana from The Princess and the Frog, all feature artistic new outfits packed with symbolism and unique textures.
“We wanted the Once Upon a Whimsy Collection to stretch the creative boundaries of what a Disney Princess doll can be,” says Jaclyn Schauer, Product Designer at Mattel. “Each design is meant to be the most playful and the most expressive — yet still rooted in the heart and palette of their stories. It was such a joy to reimagine these beloved Disney Princesses. I hope fans enjoy every detail and bit of whimsy as much as I loved dreaming it all up.”
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
Ariel from 'The Little Mermaid' is one of the features Disney Princesses. | Source: Mattel
The Ariel doll looks right at home under the sea, featuring a fanned out collar designed to look like an opening clam shell, strings of pearls, and heels featuring a clam shell with a pearl inside. | Source: Mattel
Belle from 'Beauty and the Beast' is one of the featured Disney Princesses. | Source: Mattel
Belle's look is dishware-inspired. | Source: Mattel
The Belle doll has a multi-tiered dress and teacup details. | Source: Mattel
The dolls launch Aug. 1. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Once Upon a Whimsy collector dolls feature couture fashion designs inspired by Disney Princesses. | Source: Mattel
The Belle doll’s look is inspired by the dishware from “Be Our Guest,” with her hair tumbling out of a teacup-style headpiece, a multi-tiered dress featuring the trim of the cups and plates, and other teacup details. The Ariel doll looks right at home under the sea, featuring a fanned out collar designed to look like an opening clam shell, strings of pearls, and heels featuring a clam shell with a pearl inside. Finally, the Tiana doll features her hair styled in a fleur-de-lis on top of a lily pad hair piece, vines trailing from her elbow-length gloves, and other floral accents inspired by a lily pad.
The dolls are available for preorder now at creations.mattel.com and will fully launch on Aug. 1.
