Barbie fans can look forward to Barbie Dream Fest, a three-day celebration dedicated to all things Barbie. Held from March 27-29 at the Broward County Convention Center in Fort Lauderdale, Florida, the event promises nostalgic activations, exhibits, play zones, hands-on workshops, and inspirational panels. Mattel and Mischief Management invite fans of all ages, from dedicated Barbie collectors to those nostalgic for their childhood Barbie dolls, to attend and celebrate the history and cultural impact of Barbie and her friends.
Julie Freeland, Vice President of Global Location Based Entertainment, Mattel, shares her thoughts on the collaboration: “We are excited to announce Barbie Dream Fest, as a new offering designed to delight the brand’s growing fandom. It’s incredibly exciting to provide fans, families, and collectors with a curated and unique space to gather, learn, and create all while celebrating the iconic Barbie brand.”
Melissa Anelli, CEO of Mischief Management, adds: “Barbie has always empowered fans to dream big and express themselves boldly. We’re honored to partner with Mattel to bring that spirit to life in a fully immersive way. Barbie Dream Fest will be joyful and filled with unforgettable moments.”
For more details about the event, visit barbiedreamfest.com, or follow @BarbieDreamFest on Instagram, Facebook, and TikTok.
