The Power of Grayskull is going digital.
The Masters of the Universe series, a first in a series of collaborative drops from Cryptoys and Mattel, will be released on Nov. 9.
Cryptoys is an NFT (non-fungible token) platform focused on bringing the concept of toys and collectibles to the digital world of the blockchain. An NFT is a digital ID. They are often associated with art or other assets, but the NFT itself is basically a receipt of purchase that can’t be replicated to indicate digital ownership. The idea of entirely digital toys is a primarily untested space, but Cryptoys expects to see it catch on.
The company is now partnering with toy industry giant Mattel to bring Masters of the Universe characters to the Cryptoys platform. Drops are planned from November 2022 to January 2023, with characters such as Teela, Beast-Man, Orko, Trap-Jaw, Skeletor, Sorceresses, Panthor, and Man-At-Arms.
The digital action figures don’t have a physical toy component, but Mattel is hopeful that they will remain inviting to collectors.
“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” says Mike DeLaet, global head of digital gaming at Mattel. “As the first toy company to launch NFTs and the only toy partner on the Cryptoys platform, we are thrilled to bring this project to life, bridging the gap between traditional toys and the future, providing fans of all ages a new way to experience He-Man and Masters of the Universe.”
The element of a mystery box will also be ported to this digital marketplace, with the ability to open an unknown action figure. Each drop will have a possible 10,000 different toys per character, as well as different rarity levels.
The NFT action figures will begin their release this November at a price of $39.99 each.
