Mattel Delivers Toys, Art Supplies to “LA Students Most in Need” Initiative

In Los Angeles, the spread of coronavirus and COVID-19 is hitting families hard. Now, Mattel is stepping up to lend a hand, starting with a donation to the Los Angeles Unified School District’s LA Students Most in Need effort.

With schools closed, Los Angeles Unified is working to serve nearly 700,000 students — of whom nearly 80% are from families living in poverty. This week, Mattel provided toys and art supplies while Baby2Baby provided diapers, wipes, baby food, and blankets. A crew from Teamsters Local 572 delivered the items to Los Angeles Unified’s Grab & Go Food Centers, where families are provided with two meals each weekday while schools remain closed. Yesterday alone, the organization served 374,052 meals.

Mattel Children's Foundation“Mattel’s mission is to create innovative products and experiences that inspire, entertain, and develop children through play. At no time in our 75-year history has this mission been more vital than now, when schools across the country remain closed, while parents, caregivers, and educators seek new ways to encourage children to continue to reach their full potential,” says Mattel Chairman and CEO Ynon Kreiz. “Our company’s mission has now become a shared mission with households across the country. Taking this opportunity to deliver what we hope will be added sources of happiness and comfort to children across the Los Angeles Unified School District, who are relying on the Grab & Go sites for their meals and other necessities, is a reflection of our broader commitment to giving back to our communities. We salute educators, parents, and caregivers who are striving to keep up the spirits of children despite the uncertainties we all face, and we want them to know that Mattel stands with them in these efforts.”

Creative Artists Agency (CAA) provides pro bono services to Los Angeles Unified and helped to facilitate the donation from the Mattel Children’s Foundation.

Pictured top: Rick Middleton, secretary/treasurer, Teamsters Local 572 with Los Angeles Unified Superintendent Austin Beutner.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.