Back in 2013, MEGA Brands introduced a range of Hot Wheels Mega Bloks building sets that it created under license from Mattel. A year later, the Canadian company was acquired by Mattel and the doors opened for even more cross-pollination of brands within the corporate family. Now, seven years later, the Hot Wheels brand is getting a new push into the construction aisle with a fresh assortment of MEGA Construx Hot Wheels Building Sets.
The new range includes collectible builds inspired by some of the most iconic die-cast vehicles ever produced under the Hot Wheels brand, including the Twin Mill, Rodger Dodger, Bone Shaker, the Tiger Shark monster truck, and more. Sets available now include Rodger Dodger & Hot Wheels Racing, Hot Wheels Car Customizer, Hot Wheels Racer & Kart, Hot Wheels Rockin’ Racers, and assorted Hot Wheels Monster Trucks.
Additionally, the MEGA Construx Hot Wheels Collector range is a new segment that begins with Bone Shaker and will expand this fall with additional builds. Bone Shaker is a collector’s edition for kids ages 10 and up that is designed with deluxe features, including the hot rod’s iconic skull hood ornament, chrome-colored chassis, and exposed engine. It also comes with a die-cast version of the car along with a buildable display stand.
The latest products from the MEGA Construx Hot Wheels collection are available first to market at Target.
