In partnership with BBDO San Francisco, Mattel unveiled a new Hot Wheels brand campaign titled, “Challenge Accepted.” The campaign showcases how the challenges Hot Wheels provides to kids help them build skills and confidence.
The campaign launched with a one minute-long video focusing on a mother an son, drawing parallels between play and reality. The campaign will play during NBC’s American Ninja Warrior to reach a co-viewing audience, and will be supported by a multi-year 360-degree marketing effort to include TV, cinema, social, and digital.
