Following its launch of the inclusive, gender-neutral Creatable World doll line last week, Mattel continues to make its toys more accessible to a wider audience.
The company today debuted UNO Braille, the first official UNO card deck featuring braille. The new game will make gameplay widely accessible for the more than 7 million blind and low-vision Americans in the U.S.
Designed in partnership with the National Federation of the Blind, UNO Braille features braille on the corner of each playing card to indicate the card’s color and number or action.
“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” says Ray Adler, global head of games at Mattel. “We are proud to have UNO Braille on shelves and to be making UNO more accessible and inclusive to even more families.”
UNO Braille packaging features braille on the front and back for clear identification and directs players to UNOBraille.com, where they can find play instructions featuring braille readable files (.BRF) for download. Players can also access voice-enabled instructions through Amazon Alexa and Google Home.
In 2017, UNO introduced UNO ColorADD: the first accessible card game for those with color blindness. The game is available now at Target stores nationwide and on target.com.
