The toy manufacturer partnered with the International Olympic Committee and Tokyo 2020 to create licensed toy products across its Barbie, Hot Wheels, and UNO brands. The international product line will showcase the new sports — baseball/softball, sport climbing, karate, skateboarding, and surfing — that will now be part of the games.
“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” says Janet Hsu, chief franchise officer of Mattel. “The Mattel Tokyo 2020 Collection honors these sports and inspires a new generation through the Olympic spirit and outstanding athletic tradition.”
A Hot Wheels Olympic Games Tokyo 2020 Mini Collection of vehicles will celebrate the iconic sports of the games with die-cast vehicles inspired by track and field, gymnastics, swimming, basketball, beach volleyball, baseball/softball, sport climbing, karate, skateboarding, and surfing. Two cars in the collection will depict also Worldwide Olympic Partner Toyota’s ’10 vehicles Toyota Tundra and Toyota 2000 GT.
Additionally, the Barbie Olympic Games Tokyo 2020 collection will embrace the five additional sports with new dolls, and a limited-edition UNO deck includes a unique design and special rule fitting. The product lines will roll out this spring.
Mattel will showcase its product range in booth No. G100 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.
Click here to view the Toy Book’s full coverage of Toy Fair New York.