Mattel Unveils New Masters of the Universe Toys at Power Con

Source: Mattel/The Toy Book

He-Man and the Masters of the Universe (MOTU) are on the road to a powerful comeback.

Ahead of next year’s release of two new series on Netflix, Mattel took to this year’s virtual edition of Power Con to pull back the curtain on a new range of MOTU products, some of which position the brand in new categories for kids and collectors alike. New offerings include an expanded range of Mega Construx building sets, a MOTU-themed UNO, the first-ever MOTU tabletop role-playing game, and the franchise’s first preschool-centric Fisher-Price toys.

Source: Mattel

Mega Construx Masters of the Universe Signature Series

Available beginning Nov. 1, the Mega Construx MOTU line expands with a reissue of last year’s Pro Builders Series Castle Grayskull at the center of the new Masters of the Universe Signature Series. The 3,508-piece building set includes three floors and six distinct play areas including the Throne Room, Command Center, Dungeon, Power Sword-activated Jawbridge, and more. Castle Grayskull includes six collectible micro action figures.

The Mega Construx MOTU Skeletor Skull Assortment features three collectible Skeletor heads, each containing micro action figures, and building materials.

Additional Signature Series sets include Skeletor and Panthor and a Battle Ram vehicle with Tri-Klops and Mekaneck micro action figures.

Source: Mattel/Fandom Tabletop

Legends of Grayskull

The first-ever tabletop roleplaying game to feature MOTU will unlock the secrets of Castle Grayskull.

Mattel revealed a multiyear licensing deal with Fandom — the team behind D&D Beyond — to develop Legends of Grayskull. The core roleplaying game includes a 250-page hardcover guidebook with pull-out maps, a digital companion app and toolset, a community content creation and sharing platform, and “an organized play program that gives fans the opportunity to participate in a connected, living story with other Masters of the Universe players around the world — in person, online, or on a player’s digital device.”

Legends of Grayskull will be available next year.

Masters of the Universe UNO

Available now, MOTU UNO infuses the world’s No. 1 card game with vintage archival artwork from the franchise oil paintings created by Williams George and Ruby Obero in the ’80s.

Source: Mattel

Fisher-Price Imaginext Masters of the Universe XL Action Figures

A new generation of fans can experience the franchise with a collection of super-sized 10-inch action figures. He-Man, Skeletor, and Beast Man feature articulation at the shoulders, legs, neck, and wrists. The XL action figures will be available next summer.

Source: Mattel

Fisher-Price Little People Collector Masters of the Universe Set

Available now, the world of Fisher-Price Little People gets an Eternian update with He-Man, Man-At-Arms, Skeletor, and Beast Man in the classic scale and form enjoyed by generations of toddlers.

All of the new reveals come just as Mattel’s Masters of the Universe Origins series of vintage-inspired action figures and vehicles is hitting Walmart stores across the U.S.

A fan-centric new version of mastersoftheuniverse.com is online now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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