Hot Wheels Unleashed gets the Gucci Cadillac | Source: Milestone

Last month, the worlds of toys, collectibles, and high fashion came together when Mattel dropped the curtain on its Hot Wheels x Gucci collaboration.

The Hot Wheels x Gucci Cadillac Seville was released on Oct. 18 via Mattel Creations as a 1:64-scale die-cast Hot Wheels version of the Seville by Gucci Cadillac that the fashion house designed in the ’70s. Now, the Hot Wheels Cadillac Seville by Gucci is racing into the digital realm as a playable car in Hot Wheels Unleashed.

Beginning today, all players that log into Hot Wheels Unleashed will find Gucci Cadillac in their collection, free of charge, on all platforms.

Related: Mattel Crowns 2021 Hot Wheels Legends Tour Winner

Hot Wheels Unleashed is an arcade-style racing game developed by Milestone, a global leader in racing titles, including the MotoGP and Monster Energy Supercross games. Unlike past Hot Wheels titles, Hot Wheels Unleashed puts players in the driver’s seat in a new way — as if they’re actually playing with the famous, 1:64-scale die-cast toys that kids and collectors have loved since 1968.

Hot Wheels Unleashed is available on Sony PlayStation 5, PlayStation 4, Microsoft Xbox Series X|S, Xbox One X, Xbox One, Nintendo Switch, and PC (via the Steam and Epic Games Stores).

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.