McFarlane Toys to Create Premium DC Multiverse Action Figures

Members of the Justice League have a new place to hang up their capes and cowls. McFarlane Toys and Warner Bros. Consumer Products entered into a three-year global licensing agreement for McFarlane to release DC Multiverse action figures. The collector-focused line will arrive at both mass and specialty retail spaces beginning early 2020. The DC Multiverse was previously produced by Mattel.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” says Todd McFarlane, owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

McFarlane Toys will look to the vast DC library for inspiration for the line, with plans to bring dozens of characters, accessories, and vehicles to life in 6- and 12-inch scale. The collection will include toys based on scenarios from DC Comics, video games, and feature films.

Warner Bros. Consumer Products also partnered with McFarlane Toys for a line based on the Wizarding World of Harry Potter, which will debut at Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.