Melissa & Doug, an educational preschool toy brand, is expanding its operations to Oracle Cloud to integrate a new, globally-based business model.
Through sectors of Oracle Cloud, including Oracle Fusion Cloud Applications Suite, Oracle Cloud Infrastructure, and Oracle Autonomous Database, Melissa & Doug can improve cost efficiency within its business and encourage better ways to support its rapid growth within the toy industry. Melissa & Doug has also utilized Oracle Fusion Cloud Enterprise Resource Planning and Oracle Fusion Cloud Enterprise Performance Management to continuously innovate its business processes. The company will also implement Oracle Fusion Cloud Supply Chain & Manufacturing to improve its supply chain model globally.
“Our homegrown systems got us by when we were smaller, but as we have expanded globally, we needed to eliminate the inefficiencies that came with manual processes and disparate systems,” says Lee Tsukroff, Chief Financial Officer of Melissa & Doug. “With Oracle Fusion Applications, we’ve been able to optimize financial planning, reduce the time needed to close the books, and better manage suppliers. We’ve been able to reinvest all these cost savings into research and development, the core of our business. The efficiencies gained have unquestionably enhanced our products and will support our company’s mission and sustainability goals.”
Since 1988, Melissa & Doug has achieved records of selling and producing more than 70 million toys on an annual basis. The company’s products are geared toward parents looking to introduce interactive, screen-free toys to their kids. Melissa & Doug’s toys help kids create their own sense of imaginative play with their families.
