Source: MGA Entertainment/The Toy Book

MGA Entertainment (MGAE) is hitting the road in a new way.

The company behind L.O.L. Surprise! and Little Tikes inked a long-term deal with Dentsu Inc. to serve as the master consumer products licensing partner for Pui Pui Molcar.

Hailing from Japan and produced by director Tomoki Misato, Pui Pui Molcar is a series of stop-motion anime shorts. Already an international hit, Pui Pui Molcar is available on Netflix, TV Tokyo, and can be seen on YouTube. The series posits a world where guinea pigs (pronounced “molmotto” in Japanese) are turned into cars. A Molcar has big round buttocks, round eyes, and short arms and legs.

“MGA Entertainment is proud to partner with Dentsu Inc. and bring innovation, digital dominance, world-class performance, and distribution to this collaboration,” says MGAE Founder and CEO Isaac Larian. “Every property MGA has launched has been an uber success — and Molcar will be too.”

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Larian says that MGAE will develop an extensive line of toys for kids and millennial adults while crafting a robust licensing program spanning multiple categories, including apparel, electronics, home products, and gaming. The first Molcar products are slated to roll out next summer.