Kicking off 2024, Miniso has opened its largest Hong Kong location, featuring a pink interior and exterior design.
Miniso is a global lifestyle brand offering an array of products featuring a variety of intellectual properties (IP). It is known for its blind box goods, which are highlighted in the store’s designated product zones.
The new store is located at the iSquare mall in Tsim Sha Tsui, a popular shopping destination near local transit. To mark its grand opening, Miniso launched a Pink campaign. The store has pink walls, pink balloons, and a photo opportunity with Toy Story’s pink bear Lotso. It also features themed sections for popular IP, including Barbie, Snoopy, We Bare Bears, and Care Bears.
“Hong Kong has always been a global shopping paradise, with strong consumer power,” says Bella Tu, Vice President of Miniso International Operations. “Tsim Sha Tsui, known as a central and popular shopping location, provides immense opportunities for both business and brand exposure. The strategic location and vibrant atmosphere will help reinforce Minoso’s brand image and philosophy of happiness.”
Miniso has opened more than 6,000 stores globally and plans to continue its expansion in 2024.
