Goliath is expanding its best-selling Clickeez collectible line with the launch of Clickeez Series 3: Bubble Pops, its third series and the company’s biggest release to date.
Following more than 10 million Clickeez shipments globally in under a year, Clickeez returns with a lineup that features a newly created “bubble pop click” with a softer, rounder, more satisfying sound. This collection features 70 all-new characters across four themes: Pink Life, Baked Goodies, Magical Flow, and Forest Pals. These characters, with charming pastel palettes and a cohesive aesthetic, appeals to fans of previous Clickeez collections while attracting new ones.
Within days of the Clickeez Series 2 launch, major retailers acted fast, placing seasonal orders. The data reflects this real-time action, as Circana reports that toy industry growth was largely driven by collectibles, rising by 33% in the U.S. in Q3 2025.
“Clickeez didn’t happen by accident,” says Brian Weiss, President of Goliath Group North America and Global Toys. “We built directly into what people were already obsessed with: the sounds, the behaviors, the way social media moves. Bubble Pops is a more refined, more intentional version of that thinking. The product is better. The experience is stronger. People love it. And we’re just getting started.”
Weiss predicts that Series 3 will soar in sales, shipping 100 million units by the end of the year. “The only thing limiting what we’re selling is getting them to the shelf fast enough,” he says.
Clickeez combines sensory play with virality, ASMR, and gaming culture. This latest launch demonstrates Goliath’s commitment to providing consumers with innovative products they’ll love, leading the charge in the collectible industry. This launch cements Goliath’s leading position, especially considering its recent acquisition of Crazy Aaron’s and the success of Jelly Blox.
Clickeez Series 3: Bubble Pop will be available at a range of price points and packs, from $4.99 to $29.99. The collection will be available at Amazon and Five Below later this month, followed by a nationwide rollout in July. Licensed properties like Hello Kitty and Care Bears are also coming soon to the Clickeez universe.
Visit goliathgames.us to stay up to date on any other new releases.
