Capitalizing on the surging popularity of Miraculous – Tales of Ladybug and Cat Noir in the Middle East, India, Greece, Turkey, and Africa, Miraculous Corp. has cross-category plans for growth across the region.
As such, Miraculous Corp. has renewed its licensing agreement with Spacetoon Events to bring themed events and live shows to the MENA region, beginning with events such as the Qatar Toy Festival and the Bahrain Toy Festival. Other initiatives will contend with the consumables category. Herfy, a popular Middle East fast food chain, will offer a Miraculous Chibi meal experience, while the popular Turkish milkshake brand İçim will produce four Miraculous-themed flavors.
“The series blends action, adventure, and positive messages that have struck a chord with viewers, making it a household name, and to cater to our growing fanbase, we are launching a wide range of events and products tailored to these markets,” says Carlotta Caracciolo, Vice President of Licensing and Retail Middle East, Turkey, Greece, Africa, and India, at Miraculous Corp. “These include back-to-school items, apparel, and food and beverages.”
In India, the brand Striders will offer back-to-school goods like lunch boxes and backpacks. And in South Africa, apparel company Ackermans will produce Miraculous items for girls like leggings, skirts, and T-shirts.
In addition to the physical product offerings hitting MENA markets, Miraculous YouTube channels have also recently launched in both Turkish and Arabic.
Caracciolo adds, “With continued strategic partnerships, exciting events, and a robust product lineup, Miraculous is set to become an enduring favorite in the region.”
