Moonbug Entertainment has partnered with Roo & You to create a new range of furniture inspired by CoComelon and Blippi. This partnership follows the launch of Moonbug’s recent collaborations with PUMA and Crocs. These new partnerships aim to bring CoComelon and Blippi fans more opportunities to engage with the brands off-screen.
Moonbug and Roo & You will develop CoComelon– and Blippi-inspired versions of the Playroom Furniture Collection, including the Joey Play Couch, a high-end modular foam couch built just for kids.
Earlier this year, Moonbug and PUMA released an exclusive kids’ footwear and apparel line inspired by CoComelon. The PUMA x CoComelon collection features fan-favorite characters like JJ, Nina, and Cody, and includes five different shoes, as well as onesies and two-piece sets in both infant and preschool sizing. With bright and vibrant designs, the items incorporate bold color-blocking and playful patterns and graphics.
Moonbug also partnered with Crocs to launch a collection of CoComelon Jibbitz shoe charms last year. The companies will be collaborating again to release a new line of CoComelon-themed footwear including clogs.
“We have aligned with best-in-class partners and utilize top design trends to create fashion-forward softlines collections that resonate with our youngest fans and their caregivers, providing another way for us to tell our brand story off-screen,” says Joan Grasso, Head of Consumer Products — The Americas at Moonbug Entertainment. “Using this approach, we ensure our designs appeal to both global and local audiences, making an impact everywhere our brands are present, while at the same time creating new, exciting looks that capture individuality and self-expression.”
Moonbug’s new furniture line will be available beginning in July while the Crocs collection will roll out later this year.
