An award-winning children’s entertainment company has unveiled a new corporate style and logo.
Moonbug Entertainment, a subsidiary of Candle Media and the company behind children’s shows such as CoComelon and Blippi, worked with the brand agency DixonBaxi to create a fresh new look.
“As consumer interaction with the Moonbug brand grows, this is the ideal time for a refresh,” says René Rechtman, CEO and founder of Moonbug. “Our aesthetic will now be as bold and vibrant as our shows and characters, instantly recognizable for children and parents around the globe.”
Since Moonbug’s launch nearly five years ago, the company has become known around the world for delivering entertainment to young kids that is full of learning benefits and healthy values. The 20 SVOD or linear “Moonburg KIDS” channels and global YouTube channels have become very successful.
“We created the Moonbug identity to be bursting with energy, and synonymous with dynamism, excitement, and fun,” says Ditte Marie Lucas, Vice President of Brand and Communications at Moonbug. “This rebrand perfectly captures the spirit and energy of childhood while still maintaining the authority to live naturally amongst the leaders in the entertainment industry.”
Moonburg was created to identify and acquire intellectual property (IP) that can be grown into fully established franchises. The rebrand shifts to move everything under a cohesive Moonbug umbrella.
“It has been a unique challenge to create a new brand that captures the magic of the shows that billions of kids tune in to over and over again, but still feeling distinctly Moonbug,” says Harry Ead, Creative Director of DixonBaxi. “We feel that we have created a brand that will match Moonbug’s ambitious plans without losing what makes them so special.”
At the heart of the new identity is an animated logotype with a playful personality as well as a fresh color palette.