Moonbug Taps Wow! Stuff for CoComelon Toy Extension

CoComelon | Source: Moonbug

CoComelon continues to grow into a global sensation on-screen and in toy departments.

Moonbug inked a deal with UK-based Wow! Stuff for an extension of the popular 3D animated series into new product categories. Under the agreement, Wow! Stuff will launch a CoComelon activity table alongside night lights, puzzle blocks, and more. The deal marks a significant step in Wow! Stuff’s expansion into preschool toys.

“Our mission is to partner with Tier 1 licensed brands and work until our brains hurt to deliver innovation that is on brand and in-universe,” says Richard North, CEO at Wow! Stuff. “This new agreement with Moonbug allows us to expand the playful world of CoComelon with new experiences that kids and families will absolutely love.”

CoComelon currently stands as the most-viewed YouTube channel globally with more than 3.5 billion monthly views. The channel just hit a milestone of 100 million subscribers and more than 100 days in the Netflix Top 10 in the U.S.

In light of the questionable toy fair season ahead, interested retailers and distributors can email dawn.lavalette@wowstuff.com for sales information.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.