Moose Toys Launches Fundraiser to Inspire Shopkins Fans to Give Back

Moose Toys launched an online fundraising campaign, where one lucky fan will take home Winnie Award, a gold-plated and diamond-encrusted Shopkin of the Year. First introduced to fans at this year’s New York Toy Fair, Winnie Award is ready to find her home with a lucky Shopkins fan.

Fans can participate by making a minimum of a five dollar donation on the Winnie Award’s GoFundMe page. All proceeds will benefit the Toy Industry Foundation (TIF), a 501(c)3 children’s charity that provides toys to kids in need. The contest will be open from Nov. 15 through Nov. 27 at 11:59 p.m. EST.

This is the second time that Moose Toys has introduced a rare Shopkins character to benefit TIF. In 2015, Moose Toys hosted a charity auction for Gemma Stone, which sold on eBay for $21,500. All proceeds were donated to TIF to provide toys to kids in need during the holiday season.

Fans can also enter by sending in a mail-in submission.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.