Moose Toys has appointed industry veteran Jeff Hurst as Senior Vice President, North American Sales. Hurst will join the company from its U.S. operation in El Segundo, California, beginning next month.
In his new position, Hurst will be responsible for defining, leading, and driving the company’s execution of the North American strategic sales plan and annual goals for emerging and established markets.
“I found this opportunity with Moose irresistible. My team and I are not just selling toys, we are selling Moose innovation and that is what ultimately attracted me to the company and this role,” Hurst says. “With [its] wildly creative original brands and impressive licensing portfolio, the stage is set for Moose’s next level growth. I look forward to expanding Moose’s already world-class sales team and contributing to the company’s continued success.”
Hurst is a longstanding leader in the toy industry. Throughout his career, he has built and led teams to create new markets and channels for innovative, award-winning products and brands, such as PAW Patrol and Hatchimals in his role as Vice President, Sales and Marketing at Spin Master. He also served on the board of the Canadian Toy Association for 12 years. Previously, Hurst held the positions of Vice President, Sales for MGA Entertainment and Vice President, Sales and Marketing for LeapFrog Canada.
“Jeff is deeply immersed in the toy industry. Throughout his career, he has brought an impassioned level of entrepreneurial and commercial thinking that is ideally suited to supporting Moose Toys and our goals for growth,” says Steve Arkeveld, U.S. General Manager, Moose Toys. “We’re confident in Jeff’s ability to lead our aggressive sales strategy, maintain and build customer relationships, and further the development of the sales team. Jeff is a thoughtful leader who inherently exhibits the qualities that will make him an excellent fit with the Moose culture.”
