Source: Moose Toys

The company behind Magic Mixies, Heroes of Goo Jit Zu, and Shopkins is looking to accelerate its growth.

Moose Toys launched a global mergers and acquisitions (M&A) team led by Giles Musker, the company’s Global Head of Business Development.

In a statement, Moose says that the M&A team is “tasked with aggressive portfolio expansion across games, collectibles, and traditional toy categories.” Musker will take meetings at Spielwarenmesse in Nuremberg, Germany from Feb. 1-5.

“The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” Musker says. “We are actively seeking acquisitions and investment and strategic partnership opportunities that will enhance our strength in existing categories and offer the ability to enter — and disrupt — new categories.”

Over the past few years, Moose Toys has expanded through a mix of owned intellectual properties (IP), games, and licensing partnerships. Now. the company says that beyond acquiring brands and third-party IP, it will explore making equity investments in emerging companies to help scale them by tapping into the Moose team’s global expertise.

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“We’re eager to grow the Moose family, and look forward to welcoming new toys, games, and collectibles to our growing portfolio,” says Moose Toys CEO Paul Solomon. “As a family-owned business that started from small, humble roots in Australia, we know the challenges that exist to take a brand, business, or idea global in today’s market. We’re interested in meeting potential partners at all stages of their business’ life cycle and welcome the opportunity for discussions and meetings.”

Parties interested in connecting with Moose Toys can shoot an email to partnerships@moosetoys.com for more information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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