Moose Toys' Treasure X Aliens Named Action Figure of the Year Down Under

Following their U.S. preview at Toy Fair New York, the Treasure X Aliens made a big landing in Oz.

Moose Toys‘ latest expansion of its Treasure X collectible line was named “Action Figure of the Year” at the 2019 Australian Toy Awards in Melbourne. The other-worldly action figures will first hit retail in Australia this June, with a global rollout to follow.

The next evolution of Treasure X is a throwback to the “alien autopsy” craze, inviting kids to dissect the alien to save the Treasure Hunter within. Each alien stomach contains a bag of slimy ooze, along with a tweezer tool for kids to use in searching through the goo. An included storage container makes for easy ooze storage, or kids can squish the slime into the alien head and watch it ooze out.

The Treasure X Aliens collection features 18 different Treasure Hunters to collect and swap, each with an included weapon and treasure, as well as a chance to find a real gem treasure in every pack. These gems are known as “peridot,” a mineral that has previously been founds in meteorites.

Treasure X launched last summer in the U.S., with series two — Dragon’s Gold — at retail now.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Moose Toys’ Treasure X Aliens Named Action Figure of the Year Down Under

About the author

James Zahn