It’s NERF or nothin’ for YouTube star MrBeast aka Jimmy Donaldson and NBA All-Star Luka Dončić.
The duo inked two-year partnership deals with Hasbro to represent the NERF brand on multiple fronts.
MrBeast is collaborating with Hasbro for a social media content campaign and a NERF blaster that will be revealed in the future. Dončić, who plays for the Dallas Mavericks, will star in a social media content campaign that will lead into the release of a Luka x NERF Pro GelFire Blaster collaboration that will be released next year. As part of the deal, Hasbro will donate NERF products to The Luka Dončić Foundation, an organization that focuses on supporting kids’ physical and mental health and well-being through the power of play.
“We’re honored to work with MrBeast and Luka because we admire the purpose they bring to the world as avid philanthropists and admirable role models for kids and families everywhere,” says Teresa Pearson, vice president of global franchise strategy and brand management at Hasbro. “We can’t wait to unveil what’s to come for these two icons who we know will help the NERF brand encourage responsible play.”
It’s been a big year for the NERF brand as a whole as Hasbro looks to tap into nostalgia while taking it into new categories. The company recently revealed plans to release the Sharp92 blaster, a tribute to the original NERF Sharpshooter from 1992 — the first NERF blaster to fire foam darts.
Additionally, the company just entered the red hot gel blaster category with the introduction of its NERF Pro GelFire Mythic blaster.
