Hasbro dominates the water and foam dart blaster categories with Super Soaker and NERF, and now they’re targeting a new blaster medium: super absorbent polymer projectiles, or gel.
The NERF Pro GelFire Mythic Full Auto Blaster fires hydrated super absorbent polymer rounds and is expected to be on store shelves by Nov. 1. According to Hasbro, its GelFire line includes “patented technology exclusive to NERF” which should set it apart from other blasters in the growing gel category.
“As an exclusive to NERF, the patented innovations in the NERF Pro GelFire Mythic blaster pave the way for a new NERF blaster category, further cementing NERF as a leading social, active play lifestyle brand,” says Adam Kleinman, senior vice president and general manager, NERF, Hasbro. “We have such a wide variety of NERF products available for fans of all ages, and the NERF Pro GelFire Mythic Blaster is the perfect addition for fans desiring high-energy, action-packed NERF experiences. Outdoor play and competitive sports fans are going to love the new NERF Pro GelFire Mythic Blaster.”
The NERF Pro GelFire Mythic Blaster comes with 10,000 dehydrated NERF Pro GelFire soft super absorbent polymer projectiles. Kids ages 14 and up can load 800 hydrated rounds into the included feed hopper. Hydrated rounds fire at a high velocity of up to 10 rounds per second and burst on impact with no clean-up needed.
NERF’s debut entry into the gel category has full-auto and semi-auto modes and includes a removable barrel, extendable stock, protective eyewear, rechargeable battery, and a universal USB-A to USB-C charging cable (a USB-A wall charger is required but not included.
Hasbro plans to offer its NERF GelFire Mythic Blaster direct-to-consumer via Hasbro Pulse and at major retailers, including Amazon, Walmart, and Target beginning at 1 p.m. today.
