Hess Corp. Debuts My First Hess Truck

For the first time since the debut of the Hess Toy Truck in 1964, Hess Corp. is releasing a toy geared toward the youngest of fans.

My First Hess Truck launches today with the 2020 Fire Truck, the inaugural offering in what is expected to be a yearly release.

Hess brings the same level of design and production that it’s known for in its annual holiday and summer trucks into the infant and toddler space with a soft fire truck that includes lights and sounds, but also has some collector flair.

Kids can press the Hess logo on the hood to enjoy 11 flashing LED lights and two complete songs: “The Wheels on the Bus” and “If You’re Happy and You Know It.” The ladder on the back of the truck doubles as a handle and the truck includes Energizer batteries installed in a padded compartment. When kids squeeze the space between the lights on the top of the cab, the truck will illuminate in a soft glow for use as a nightlight with a 15-minute automatic shut off.

The 2020 Fire Truck comes packed in a cardboard box with no wasteful packaging, plastic bags, or fasteners. The included hangtag serves as a gift tag and “driver’s license” that adults can fill out.

The limited-edition My First Hess Truck is available exclusively at hesstoytruck.com while supplies last.

For a detailed review of My First Hess Truck, visit The Toy Insider.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.