My Gym Children’s Fitness Center has entered into a strategic alliance with Kids II to incorporate its Oball product line into My Gym’s fitness curriculum. The partnership goes into effect with a three-month program across My Gym locations in the U.S. and Canada.
Mary M. Mueller, Head of Global Alliances for My Gym, and Alyson Grubard, Head of Brand Development for Kids II, brokered the Kids II/My Gym Children’s Fitness Center brand alliance. My Gym will include Oball into the curriculum of four of its classes, reaching children from age 7 months to 3 years and over.
