Source: Hasbro

If you weren’t convinced about the power of TikTok, take note.

Hasbro’s NERF marketing team is on the hunt for a NERF Chief TikTok Officer aka NERF CTO.

The company plans to offer a salary of $10,000 a month for up to three months to create content, help develop strategy, and set the tone for NERF’s official debut on the popular video platform. According to the NERF team, applicants should be trend-obsessed and highly creative.

“While the NERF global marketing team really is best-in-class at what they do in terms of creativity and connecting with our fans, we admit we could use some help as the brand steps into the world of TikTok,” says Teresa Pearson, senior director, global brand strategy and marketing for NERF. “This position isn’t all fun and NERF battles, though we imagine that will certainly be a part of it. The Nerf CTO will get hands-on, real-life job experience working on the NERF team during a very exciting time in our brand’s history.”

The hunt for the NERF CTO was kicked off this week by actress China McClain (Descendants, Black Lightning) and athlete Donald De La Haye, Jr. aka Deestroying.

@chinamcclain

@nerf is looking for a Chief TikTok Officer! Apply by posting a TikTok and use #NerfApplication full details in @nerf bio, let’s goooo! #NerfPartner

♬ Que Donde – Duralumin

Related: Hasbro Introduces NERF Rival Curve Shot Foam Blasters

Interested applicants can find all of the details on how to apply here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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