Preschool entertainment group The Wiggles entered a retail partnership with Barnes & Noble for a new line of Wiggles products available in September.
This marks the first new product launch of Wiggles merchandise in the U.S. retail market in several years.
With Fun 2 Play toys as the master toy partner, the line will include three new products, placing emphasis on Emma, the first female Wiggle. These products are The Wiggles Bowtiful Ballet Studio (online only), featuring a ballet barre, mat, and instructional DVD; a 15-inch The Wiggles Emma Ballerina Dress Up Doll; and a 6-inch Wiggles Plush Assortment, which features the four wiggles as well as Captain Feathersword, Dorothy the Dinosaur, Henry the Octopus, and Wags the Dog.
