Dr. Seuss Enterprise has selected natural toy maker Hosung NY Inc., the makers of miYim organic toys and accessories, as a North American eco-friendly plush toy licensee for the Dr. Seuss brand. The new My Natural Dr. Seuss product line is expected to launch in spring 2010.
Under the agreement, products based on Dr. Seuss properties are slated to include eco-friendly plush characters and certified non-toxic infant accessories with Hosung’s My Natural brand, and the Lorax Project, Dr. Seuss’ new eco-initiative.
The My Natural Dr. Suess Collection will include plush toys and infant accessories such as rattles and teething blankies made from certified non-toxic natural cotton, and colored with Hosung’s chemical-free PureWaterWash process.