Source: People of Play/The Toy Book

People of Play (POP) — formerly ChiTAG — is launching a virtual networking event next month.

POP Into Spring Week seeks to celebrate and empower toy and game industry innovation through a week of digital networking, workshops, masterclasses, and entertainment. Taking place March 1-5, each day will be packed with content and events, including on-demand panels with industry experts that will also be available in live Zoom rooms for Q&A sessions throughout the week. POP Into Spring Week coincides with the launch of the new POP Database, a searchable directory of people, companies, and products in the toy, game, and play industry. POP Into Spring Week is free for POP Database members with a Pro-level profile.

“This spring event is just the beginning of what will be possible for the toy and game industry now that it is connected through a singular database,” says People of Play Founder Mary Couzin. “We are using this week to exemplify the type of connection that the database will make possible all the time.”

POP Into Play Week Schedule

  • Monday: Inventors: Pro, New, and Student featuring Rebecca Bleu and Nicholas Cravotta of Bluematter Games
  • Tuesday: PR Marketers, Influencers, and Media featuring Tracy Dudkiewicz of TAP Marketing, Erin O’Connor of Scientific Mommy, and Brilliant PR & Marketing
  • Wednesday: Retailers, Distributors, and Reps featuring Richard Derr of Learning Express and Steve Starobinsky of Kid@Heart
  • Thursday: Suppliers featuring Matt Nuccio of Design Edge, Bob Witkin of York Jersey Underwriters, and Gary Rudell of Total Biz Fulfillment
  • Friday: Licensing and Industry Overview featuring Steph Wissink of Jefferies, Gerrick Johnson of BMO Capital Markets, and Reyne Rice of ToyTrends

Related: People of Play’s Mary Couzin Talks ChiTAG and Beyond on the ‘Power Kid Podcast’

A virtual “POPPub” will be open around the clock during POP Into Play Week for attendees to engage in happy hours and other gatherings with industry friends and colleagues.

For more information and to view a developing schedule, visit the People of Play website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.