Peppa Pig World of Play Set to Open in Chicago Market

Entertainment One (eOne) and Merlin Entertainments will open a 15,000 square-foot experiential Peppa Pig World of Play indoor play center in the Chicago market this summer.

Geared toward kids ages 8 and under, the Peppa Pig Play Center is under construction at the Woodfield Mall in Schaumburg, Illinois. Kids can explore 14 themed play areas recreated from the animated series, such as Peppa’s House, Rebecca Rabbits Underground Adventure, George’s Fort, and Grandad Dog’s Garage. Kids can even jump in “muddy puddles.”

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The location will offer daily scheduled activities, food and beverage options in the Camper Van Cafe, birthday party and photo packages, and a Peppa Pig gift shop with toys and products from a wide range of licensees. Daily tickets and annual passes will be offered. The Chicagoland location is the fourth Peppa Pig World of Play following locations in Michigan, Texas, and Shanghai.

Related: Bringing Play to the People: How Brands are Creating Their Own Experiences

Hasbro recently completed its acquisition of eOne, which brings Peppa Pig into the same entertainment family as Transformers and My Little Pony.

Opened in 1971, Woodfield Mall, a Simon property, is the largest mall in the State of Illinois.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.