Two leading toy and game companies have unveiled the extension of their partnership for the iconic Spirograph brand.
PlayMonster and Hasbro have announced that PlayMonster will continue to support the Spirograph brand as part of its global growth strategy aimed at bringing the spiral-designing toy to even more aspiring artists worldwide.
Spirograph has been an iconic toy for decades, captivating generations of children and adults alike by helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership will help ensure its legacy for years to come.
“As we continue building on our existing partnership with Hasbro, we are excited to keep infusing fresh creativity and innovation into the Spirograph brand and its exciting lineup of new products,” says Wendy Hartling, the Director of Global Brands at PlayMonster. “We aim to inspire creativity both in those who grew up with Spirograph, as well as a whole new generation of aspiring artists, by introducing them to the toy’s unique play pattern and colorful designs.”
The announcement comes as Spirograph has doubled down on new product development and is tapping into new partnerships with entertainment franchises. Some of the most notable recent launches include the Spirograph Window Designer, which takes creations to brand-new surfaces, including windows and mirrors, as well as the Spirograph Doodle Pad, the first-ever digital iteration of the toy that lets users completely erase and reimagine their creations at the push of a button.