Moose Toys has acquired the popular word tile game Bananagrams.
This move strengthens Moose Toys’ growing games portfolio and brings together two family-owned companies that value creativity and innovation in play. Moose Toys launched its games division three years ago and has been developing it ever since.
Bananagrams shares our family-driven values and embodies everything we represent at Moose. This now instantly recognisable brand brings people all over the world together for connection and play — the same ethos behind all our innovation at Moose. We've admired how this amazing team turned a simple idea into a household name, and we see enormous potential to continue its legacy as part of our ongoing strategy to accelerate our growth in the Games category."
The family-friendly word game, which famously comes in a travel-friendly case that replicates a banana, is played in more than 30 countries and 16 languages. Moose Toys plans to take the game to the next level.
“We’ve always been a small but passionate team dedicated to making games that bring joy, laughter, and connection,” says Rena Nathanson, CEO and Co-Inventor, Bananagrams. “Moose shares that same passion, and we couldn’t think of a better partner to continue what we started and take Bananagrams to even more families around the world.”
For more information about this acquisition, visit moosetoys.com.
DOUBLE BANANAGRAMS
The classic Bananagrams game now has double the tiles. This double pack lets up to 16 players play.
