[UPDATED] PMI Ltd, YuMe Toys Named Global Distributors for Toikido's Among Us Toys

Among Us | Source: InnerSloth

The first wave of officially licensed Among Us toys is slated to launch in mid-May with a second wave scheduled to hit stores in June.

Toikido, the new UK-based entertainment and toy company founded by Darran Garnham, inked deals with PMI Ltd and YuMe Toys to serve as key global distributors for the new line of toys inspired by InnerSloth’s massively successful video game, Among Us. Under the new deal, PMI will distribute a range of products that Toikido is developing as the master global toy partner for the Among Us franchise. The line includes action figures, playsets, collectible figurines, stampers, keychains, and plush.

Source: Toikidio/PMI

“The only thing more exciting than working with Darran again is working with Darran’s new company Toikido on their master toy line for Among Us,” says Omer Dekel, vice president of international sales at PMI Ltd. “What an amazing opportunity and honor for us. The Among Us toy line will join a long list of our ever-popular ranges including Fortnite, Harry Potter, WWE, and many more.”

“PMI’s exceptional network, reach, experience, and passion for gaming are the perfect match for this hit brand’s toy line,” Garnham says.

Source: Toikido/YuMe

YuMe Toys will distribute additional categories from Toikido’s Among Us collection, including plush, feature plush, capsules, costumes, and seasonal items.

“The demand for Among Us product from the fan community can be seen through the impressive meme culture and millions of Twitch followers,” says Michael Kwan, CEO at Maxx Group/YuMe Toys. “The YuMe team has responded swiftly to the games’ popularity and we’re proud to bring this unique toy range to the fans in record time.”

Toikido’s deal with InnerSloth includes master toy rights for additional categories and products that it will reveal in the months ahead. The company recently entered into an agreement with Netflix to develop toys inspired by the forthcoming animated feature film, Back to the Outback.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

[UPDATED] PMI Ltd, YuMe Toys Named Global Distributors for Toikido’s Among Us Toys

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About the author

James Zahn