The UK toymaker Toikido was named the global master toy partner for the popular video game Among Us from InnerSloth LLC and Dual Wield Studios. Categories in this partnership include collectibles, figures, plush, playsets, RC, and more.
Darran Garnham, the founder of Toikido, broke the news on LinkedIn, stating that they are excited to bring the biggest game of 2020 to life this year. Among Us was initially released in 2018 but saw a rise in popularity last year as many people looked for a way to spend with friends while remaining indoors.
In October alone, the mobile version of the game was downloaded more than 85 million times according to Sensor Tower. Research from SuperData shows it had about half a billion active users last November.
Additional licensees for the game will be named in the coming weeks.