The Toikido mascot and ‘Among Us’ crewmate side-by-side. | source: Toikido/Toy Book

The UK toymaker Toikido was named the global master toy partner for the popular video game Among Us from InnerSloth LLC and Dual Wield Studios. Categories in this partnership include collectibles, figures, plush, playsets, RC, and more.

Darran Garnham, the founder of Toikido, broke the news on LinkedIn, stating that they are excited to bring the biggest game of 2020 to life this year. Among Us was initially released in 2018 but saw a rise in popularity last year as many people looked for a way to spend with friends while remaining indoors.

In October alone, the mobile version of the game was downloaded more than 85 million times according to Sensor Tower. Research from SuperData shows it had about half a billion active users last November.

Additional licensees for the game will be named in the coming weeks.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.