Great minds think alike — and such is the beauty of a successful licensing partnership. After perusing all the dream partnerships featured in The Toy Book’s 2023 Licensing & Entertainment Issue, see how your mind syncs with these brilliant collaborations.

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A version of this article was originally published in the 2023 Licensing & Entertainment Issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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