Mob Entertainment, Jazwares Reveals Poppy Playtime Squishmallows

Mob Entertainment partners with Jazwares to bring the horror video game genre to the plush aisles. The Poppy Playtime Squishmallows line is now available at Target. 

Poppy Playtime is an episodic survival horror video game series set inside the abandoned Playtime Co. toy factory. By controlling a former employee, players will explore the factory, tackle puzzles, and come face-to-face with living toys. The game series currently features four chapters, with Poppy Playtime: Chapter 5 rumored to launch in 2026. 

Squishmallows’ ultrasoft materials will blend with four popular characters from the video game franchise. The line features 8-inch plush for Huggy Wuggy, Kissy Missy, Catnap, and Doey the Doughman. Each Squishmallows plush features the character’s details, signature colors, and unique expressions. 

Poppy Playtime joins Squishmallows’ ever-growing IP portfolio. The Squishmallows line features a wide range of characters from brands like Disney, Pokémon, Care Bears, Sanrio, and more.

All four Poppy Playtime Squishmallows are available in-store and online at Target. The collection will soon expand to retailers like Amazon, GameStop, and Hot Topic.

To learn more about the Poppy Playtime franchise, visit mobentertainment.com/poppyplaytime.