Brand Licensing Europe (BLE) is heading into its 2026 edition with a record-breaking show floor and more than 300 confirmed exhibitors. With 84 exhibitors new to the show, this year’s lineup spans entertainment, fashion, heritage, sports, publishing, food and beverage, music, and more, alongside a growing roster of retailers and licensees from across Europe.
“The industry is now worth nearly $400 billion globally,” shares Ella Haynes, BLE Event Director. “That’s twice the size of the games industry, which in itself is bigger than movies and music combined. It’s a testament to the growing impact and importance of the brand licensing industry — a force to be reckoned with in the global business landscape.”
The event returns to Excel London from Oct. 6-8, with visitor registration free through Oct. 5.
Rocket Licensing Brings Miffy, Dog Man, Spud Bros, and More to BLE
Rocket Licensing is bringing a wide-ranging portfolio to BLE, including new signing Spud Bros alongside Miffy, Dog Man, Bing, Horrible Histories, The Elf on the Shelf, Dune, SuperThings, the European Space Agency, Kodak, and more. The agency will spotlight licensing developments across entertainment, preschool, heritage, lifestyle, and specialist-interest brands.
The showcase will also highlight recent activity and upcoming opportunities across the portfolio, including Miffy’s new CGI-animated series, Dog Man’s expanding licensing program, Dune ahead of its third film, Monsterverse ahead of its 2027 release, and Spud Bros’ new licensing program targeting an adult audience.
Visit Rocket Licensing at Stand No. A205. For appointments, contact Rocket Licensing directly or email sian@kgmpr.com.
Bulldog Licensing Brings Care Bears, Sesame Street, Team GB, and More to BLE
Bulldog Licensing returns to BLE with a diverse portfolio spanning entertainment, preschool, publishing, sports, and lifestyle brands. The agency will showcase Care Bears, Sesame Street, BeddyByes, Bullseye, Mr Bean, Totally Spies!, Beano, That’s Not My…, Match Attax, and new additions, including Absolut Vodka, Malibu, Kahlúa, and Team GB, the brand name and identity used for the Great Britain and Northern Ireland Olympic Team.
The showcase will also highlight licensing developments across the portfolio, including new products and partnerships for BeddyByes, Beano, Totally Spies!, and Match Attax, as well as Bulldog’s plans to expand Team GB’s retail offering ahead of the 2028 Olympic Games
Visit Bulldog Licensing at Stand No. A202. For appointments, contact Bulldog Licensing directly or email sian@kgmpr.com.
British Museum Highlights Bastet, Smurfs Collaboration, and Purpose-Driven Licensing at BLE
The British Museum is returning to BLE to showcase its growing licensing program, including the continued expansion of Bastet, its feline guardian inspired by the Gayer-Anderson Cat. The Museum will highlight its partnership with the Smurfs, new collaborations and on-site experiences, and licensing initiatives focused on accessibility, inclusion, and education.
Visit the British Museum at Stand No. B261.
Studiocanal Highlights Paddington’s Global Growth Ahead of Brand Licensing Europe
Studiocanal Kids & Family is returning to BLE to expand Paddington as a global lifestyle and entertainment brand, with new film projects, international experiences, retail programs, and licensing opportunities on the horizon. The company will also showcase new kids’ brands in development and seek licensing partners across categories and territories, alongside its broader portfolio of pop-culture, retro, horror, and film properties.
Visit Studiocanal at Stand No. B182.
Zoonicorn Expands Licensing Portfolio With New Content and Consumer Products Deals
Zoonicorn is galloping to the event with new partnerships spanning consumer products, educational games, and sleepwear. The brand has signed agreements with The BHM Company, Skidos, and Short Stuff, adding new products and content channels as it builds toward the planned Q4 2027 release of Zoonicorn: The Original Dreamer.
Visit Zoonicorn at Stand No. E171.
Universal Brings Shrek, Jurassic World, Gabby’s Dollhouse, and More
Universal is showcasing its entertainment portfolio at BLE, highlighting upcoming projects and licensing opportunities across animation, action, adventure, fashion, lifestyle, and horror. The showcase includes the continued expansion of Shrek, Gabby’s Dollhouse, Jurassic World, Fast & Furious, Miami Vice, Felix the Cat, Where’s Wally?, and Universal Monsters, along with plans for Universal’s first European theme park and resort in Bedford, England.
Visit Universal at Stand No. A171.
